One of Scotland’s top hospitality groups, Buzzworks Holdings, is whetting the appetite of customers with the introduction of its biggest campaign to date, celebrating its love of food.
#LoveFoodFeelGood will be rolled out across Scotland and will celebrate the businesses passion for great food as well as acknowledging its role in pivotal life moments.
People’s love affair with food carries them through life, from falling in love, break ups, make ups to family celebrations, all the while making unforgettable memories. The new campaign aims to recognise the importance of high quality food and drink and celebrate the great experiences it can bring.
Kenny Blair, Director of Buzzworks said:
“In the 25 plus years we have been trading, our venues and the food we have served, have been the basis of many key moments, we must have had a part to play in more than a thousand love stories and a million fabulous memories. Our love of food is a complex thing, however at Buzzworks we cherish this relationship and endorse the celebrations that come with it. I believe the success we have enjoyed to date and the loyalty from our customers comes from our love of food and the time and dedication we put in to maintain our great offering. Love Food Feel Good will include a series of great initiatives from our team - from sharing our passion and love of food, celebrating Buzzworks as a key part in our customers’ lives and rewarding our most regular visitors. A full community campaign to instill a healthy love of food in our young people is also set to kick off.”
One couple who knows only too well the power of good food is Brandon and Rachael who met and fell in love at Elliots in Prestwick.
Brandon Van Rensburg and Rachael Shirra met in 2014. The couple who are now engaged to be married, live together in Prestwick with six year old son Charlie and new arrival Elliott who is one.
“It’s safe to say we fell in love over food and drink.” says Brandon.
“It was October 2014, and I was General Manager at Elliots and Rachael was in with her friends. I noticed her a few times before speaking with her in December and the rest is history. Being local to Ayrshire, we visited many of the Buzzworks restaurants as we got to know each other and over the months we literally fell in love over our favourite meals. Rachael’s family were also regulars to the Buzzworks venues so when I was officially introduced I already knew them well. So many of our regular customers become part of the Buzzworks family - it’s one of the many unique and attractive traits of the business. My 30th birthday was enjoyed by family and friends at the Bleu Bar within Elliots and I held a surprise private dinner for Rachael’s 30th at the Tree House in Ayr which has become one of our favourite venues over the years. Exactly six months after we met at Elliots, I proposed to Rachael and, she said yes! We now have a young son together and to mark the very start of our love story, we decided to name him Elliott. We are getting married in South Africa in January 2019 surrounded by our closest friends and family. Infact, my Best Lady is infact my line manager Nicola Watt, she has become a true friend and a career inspiration.”
Rachael is a gym and fitness instructor so eating good healthy food is important. Brandon added:
“As a couple we enjoy going to the Tree House as the atmosphere, the amazing food and the friendly welcome that awaits always makes us happy. I love the Katsu Chicken Burger and Rachael loves the Californian Flatbread or the Prawn and Avocado salad. As a family Lido in Prestwick is great, the kids have so much fun making up their own pizzas at the table and then taking it over to the chef to be cooked – experiences like that really make special family memories and that’s the most important thing.
“Rachael and I are sometimes like ships in the night having different work patterns so to be able to sit down as a family and share treasured experiences over our favourite food is invaluable. I am very keen to instil a love of food to the boys.I have been part of the Buzzworks team for more than five years now and love my job. I believe in the values of the business and the great quality, fresh food served each and every day. I also love watching our customers share a part of their own journey with us, making memories, especially in the knowledge that my love story started just the same way. We will also be surveying our customers throughout the year about their favourite food experiences and why their love of food will last a lifetime."
“We are committed to spending 2018 sharing our love and passion for great food, it’s one of the many pleasures in life, and we look forward to sharing that passion with our customers across Scotland as we roll out the campaign.”