Want to learn from the best?
Join FARMA at our annual 'Meet the Champion' event, this year at Hallow Trees Shop - winner of the 2016 FARMA Large Farm Shop and Retail Champion awards. When - 26th September Where - Hollow Trees Farm Shop Planning to start a farm shop? Just opened a farm shop? Want to focus on the basics of farm retail ? Book your place now
Annual 'Meet the Champion' event, this time at Hollow Trees Farm Shop - the 2016 FARMA Retail Champion
We can always learn from others and, when they run a business as amazing as Hollow Trees, those lessons can make a real difference to your own organisation.
The 'Meet the Champion' day will be hosted by kind permission of Sally and Rob Bendall and will help them celebrate the 30th anniversary of the farm shop. It will give attendees the chance to explore their amazing shop and visitor attraction and look at topics such as staff management and branding.
When: 26th September 2016 Start: 11.30 End: 17.00 Price: £140 per person (30% discount for FARMA members, making it £98) Location: Hollow Trees Farm Shop, Suffolk To book, follow this link
Programme for the day
To celebrate the 30th anniversary of Hollow Trees Farm Shop, the business will be launching a new web portal and brand as part of the day. Topics covered during the day include:
- Farm shop branding for the future, Spring Marketing Consultancy
- What makes the shop such a success?
- Incorporating a successful visitor attraction into your shop
- Dealing with the risk of having the public coming on the farm, Countryside Learning
- Making the butchery the star of the shop
- Leading the team
So you're starting a farm shop?Starting a farm shop is not easy! Retail is one of the most competitive sectors, what with supermarkets having price wars, TripAdvisor undoing your hard work, and the challenge of staff turnover.
FARMA wants to make sure you have the help you need to make the correct decisions, enabling you to set up and run an outstanding farm shop. We can help you set up a business which can both beat the common issues of the retail sector and consistently wow your customers to make you money.
When: 27th September 2016 Start: 9.30 End: 16.30 Price: £140 per person (30% discount for FARMA members, making it £98) Location: Otley College, Suffolk To book, please follow this link
What will the course cover?
The course will provide each attending business with a "retail tool kit" designed to increase average sales across your customer base.
Programme for the day
- What does your customer expect from your farm retail business?
- Play the image game by the consumers' rules
- Make the store work for your customer
- Merchandising to maximize sales
- Displays that work: the 540% secret
- Price yourself into the market, not out of it
- "Don't provide customer service, have advocates who are lovers"
- Putting the ideas into action
The Course Leader: John Stanley
John has spent the past 30 years working with small family businesses in the farming industry in the USA, Canada, Australia, New Zealand, Europe and the UK. Much of John's work has focused on enabling notable farm retail businesses to grow profits. John has studied successful farm retail businesses around the globe, identifying local and international trends and pinpointing ways in which farm shops and markets can incorporate these into profitable elements of their farm retail offering. As a farmer himself, John understands the issues faced in the farming industry and what it takes to create a successful farm retail business.