Britain's 'Sunlit Uplands' Benefit As B&B Bookings Surge

Forward bookings at inland UK B&Bs for Summer 2018 are up 10.3%

Seaside bookings up 5%, with northern seaside towns doing especially well

B&Bs, and their contribution to the UK economy, will be honoured on National B&B Day on Saturday 24th March 2018

Inland holidays at British B&Bs are set to surge this year, with forward bookings for the summer already up 10.3%, according to the quarterly National B&B Index, published today by eviivo.

Data gathered from more than 6,000 B&Bs nationwide by online booking specialists eviivo, shows that the so-called ‘sunlit uplands’ are the most popular choice for holidaymakers. 

Seaside destinations are also performing well, with forward bookings up 5%.  Skegness (+23%), Scarborough up (+22%) and Whitby (+14.3%) are currently proving to be particularly popular destinations for holiday makers in pursuit of a traditional seaside holiday this summer.  

Bed and Breakfasts have experienced a renaissance in the last decade, often outperforming bigger hotels on style, luxury, comfort and cuisine.  According to data from the British Bed and Breakfast Britain's 'Sunlit Uplands' Benefit As B&B Bookings SurgeAssociation, B&Bs regularly outscore larger hotels by a significant margin in guest feedback.

Ruth Whitehead, director at eviivo, said: “The surge in popularity of Britain’s stylish and comfortable B&Bs continues for good reason and we’re seeing another year of strong forward booking performance.  B&Bs are also getting a boost from the value of the pound, which is having a positive impact on the choices of British holidaymakers and international guests.”

The pound has lost 15% of its value against the euro in two years.

The phrase ‘sunlit uplands’ was originally used by Winston Churchill in a speech about British values and has resurfaced more recently in political and wider discussion as a way of encapsulating Britain’s nostalgic best.

Whitehead added: “Immortalised in fiction, on television and in film, Britain’s independent B&Bs, guesthouses and boutique hotels represent the pinnacle of British hospitality, providing some of UK’s most quirky and unique holiday experiences.  Many of these businesses are small, family run operations and their passion and tireless dedication to offering their customers a fantastic guest experience is truly impressive.”

The nation’s Bed and Breakfasts will also be honoured by the inaugural National B&B Day in 2018, supported by Government and the B&B Association, the trade body for small independent hoteliers, VisitBritain and eviivo.  Participating B&Bs from across the country are offering a whole range of offers and deals to customers looking to book a break on National B&B Day, with more information available on the new National B&B Day website. The event is attracting growing support from the independent accommodation sector with a growing list of partners including The AA, National Express, TripAdvisor and toprooms.com as well as a number of local tourist boards.

eviivo’s quarterly National B&B Index analyses booking and forward booking data from more than 6,000 subscribing B&Bs across the UK, making it the most accurate assessment of the strength of the B&B and boutique hotel market.

B&B owners are also benefiting from a levelling of the promotional playing field online. eviivo’s technology enables B&B owners to compete alongside large impersonal hotel chains without the need for a huge marketing budget.  
Event Date: 
Monday, February 5, 2018

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