The Bear Grylls Adventure Opens Its Doors To The Public For The First Time

On Wednesday 12th September the first guests were welcomed into the £20M global first Bear Grylls Adventure attraction in Birmingham. 

Bear himself visited the attraction to give the exciting, adrenalin-filled activities the final once over. He said: “It was incredible to see this for the first time, after two years of planning. It’s all about bringing that spirit of endeavour into one place. This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.

“You don’t have to go to the furthest mountain range or the deepest sea anymore, we’ve brought it all under one roof in Birmingham!

The attraction comprises Basecamp which is heart of the attraction consisting of four team and individual challenges which will equip thrill seekers with all the skills needed for any adventure. It was created and inspired by Bear’s own military experiences and past adventures from across the globe.


Navigate the tricky maze under pressure. When the lights go out and the walls are squeezing in, when faced with some terrifying encounters, you find out what you’re really made of!

Bear advises: “The best way through your fears is straight through the middle.”The Bear Grylls Adventure Opens Its Doors To The Public For The First Time


Channel your inner commando spirit and take on the assault course. This requires adventurers to balance, jump, climb and scramble their way through and always against the clock. This challenge is inspired by the famous royal marines course in Lympstone. 

Guests are advised by Bear to push themselves hard: “It is only through adversity that we find what we are capable of - and it is always the struggle that develops our strength.”


The ultimate adventurer must also possess pin point accuracy under pressure. Following a brief from trained archers, visitors will get to grips with a bow and arrow and put their skills to practice. Use the survivor spirit to get yourself onto the scoreboard and beat Bear’s own score.

Bear says: “No target is just practice.”


Those brave enough will race against time to crack codes, solve puzzles and find their way out of the themed escape room. Use logic and resourcefulness to get out in record time by finding clues and completing mental challenges with your team. This isn’t any regular escape room – be prepared for some BG-style surprises if you want to escape!

Bear’s hint: “Survival is about making calm, smart decisions under pressure. Get that bit right and the rest will fall into place!”

The headline activities will replicate some of Bear’s incredible adventures including skydiving, climbing high ropes and diving.

General Manager, James Thomas said: “We hope that everyone is as excited to experience The Bear Grylls Adventure for the first time as we are about welcoming our first official guests. Our 140 new team members have been putting the attraction through its paces, including alongside Bear himeself, over the last few weeks and we can’t wait to meet the guests that accept the challenge!”

Tickets to Basecamp will be priced at £20, with combined Basecamp and headline adventure packages starting from £35. If visitors are up for the ultimate challenge, The Bear Grylls Adventure will offer a Go ALL in Pass for just £160 for a full day adventure.

The Bear Grylls Adventure attraction, the home of Earth’s greatest challenges, provides the ultimate way to test yourself physically and mentally and opens in Autumn 2018 at the NEC in Birmingham. Visit for further information and to buy tickets.


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