Magic Light Pictures and Forestry Commission England bring The Gruffalo characters to life in the forest through a new augmented reality app.
The Gruffalo Spotter has been designed for exclusive use at twenty six forests across the country where visitors can join the adventure through the deep dark wood.
Families will follow clues on an interactive trail and track signs of their favourite characters based on The Gruffalo, best-selling picture book written by Julia Donaldson and illustrated by Axel Scheffler.
The self-led trail is packed with fun facts about forest animals with fantastic activities along the way. Once families have spotted the characters, they can use the app to bring the 3D character animation to life and take photos alongside them.
Their photos are automatically added to the device’s gallery, from where it can be shared via social media with the hashtag #GruffaloSpotters.
Taking family forest walks to new heights, the app mixes technology with the real world, encouraging children to get exploring, firing their imaginations and enabling them to have an all-new forest experience.
The Gruffalo Spotter’s app has been developed and animated by Nexus Studios and is available for free with no in-app purchases from the App Store and Google Play.
A Gruffalo Spotters kit will be available to buy on site and includes animal facts and tips for tracking wildlife, an evidence collection bag, a magnifying glass and a pencil to make a note of your forest finds!
The Gruffalo Spotters app is free from the App Store, Google Play and Amazon and requires downloading before your visit. For further details please visit forestry.gov.uk/gruffalo