The Westminster British 10k

Lace up and experience the City's most iconic landmarks with a very British 10k. Run by Trafalgar Square, the Embankment, Big Ben and more, and bask in the glory that is summertime in London!

Virgin Sport is adding to the Great British season of celebration and Summer of Sport with a return of the iconic Westminster British 10K.

"Running on closed streets in central London and past all the iconic landmarks makes the British 10k a race like no other. We are excited to be working with Westminster Council and ASICS, our official sportswear presenting partner, to make this a fun summer day out for everyone again in 2018." - Jessica Frey, Virgin Sport, General Manager

British 10kPresented by ASICS, the British 10K hits the ground running on Sunday 15th July 2018. Over 10,000 runners will take part in the ultimate tour of Central London. This headline running event will include a very patriotic British street party on the move, with bands and DJs at every kilometre, inspiring runners to pound the streets to the beat!

Virgin Sport’s ethos is a celebration of movement that encourages people of all backgrounds to move together, to give sport a try, and to have a blast while doing so.

The 2017 British 10K was won by Scott Overall and Gemma Steel with times of 31:05 minutes and 33:36 minutes respectively.

“I decided at the first kilometre to really go for it. I love running in London and the route was great fun.”
- Scott Overall, fastest male finisher in 2017

“I really wanted to test myself. The support from the crowds was amazing; I’ve never known anything like it!”British 10k
- Gemma Steel, fastest female finisher in 2017

Virgin Sport Westminster
The British 10k, presented by ASICS Sunday 15th July 2018


• WESTMINSTER, BRITISH 10K - £44 (Early Bird Price – limited availability)
Includes entry to the British 10K, free race photos, an ASICS finishers’ t-shirt, medal and tote bag.


Virgin Sport is an active lifestyle company within Sir Richard Branson’s global Virgin Group, and is on a mission to move the world through sport. Virgin Sport creates Festivals of Fitness to combine running and fitness challenges with community celebrations. Virgin Sport plans to grow to new cities and active experiences in the future. Virgin Sport is passionate about enhancing the lives of young people and supporting the host communities. Virgin Sport welcomes all prospective charity partners to its events. For more information please visit

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